Bachelor of Business Administration

HIGHLIGHTS OF THIS COURSE:

Bachelor of Business Administration (BBA) program is designed to enhance the skills and competencies of ambitious young aspirants. The program caters to the need of budding entrepreneurs. During the course of study the students will obtain comprehensive perspectives on the various insights of administration and management requirements. The Curriculum aims at inculcating and enlightening the nuances of management and thereby guiding him/her to acquire skills to lead a team and organization to success on competitive global business arena.

The program facilitates an active interface between academics, businesses and industries. It uses optimal blend of classroom instructions, self-study, assignments, case discussion, soft skills classes, institutional training, project work and internships. The department association encourages the students to utilize opportunities to expose and excel their hidden talents, such as organizing events and participating in inter college meet and inter departmental meets and events. The students are monitored through mentorship so that they are chiselled to meet day today’s challenges.

Why BBA?

• It offers versatile job opportunities.
• This course will give you an overall understanding on business process and develop business skills, critical thinking, leadership and decision making.
• If you wish to be an entrepreneur, the course will help you to think and act precisely and strategically.
• It teaches you concepts and principle about how a corporate firm functions, the challenges that are faced during the crisis and how to overcome them effectively.
• Industrial visits, project work, industrial training enables the students to learn about the basics of business and entrepreneurship.
• To familiarize the latest improvements and developments in the field of business.

Park’s Advantage…

• Being an Autonomous institution, the syllabus is refreshed and reviewed frequently to address the needs of the industry and society.
• NAAC Accreditation with “A” Grade gives you Quality and High Standards of Education.
• Outcome based education is a student centric education system which puts student first.
• Distinctive academic curriculum, qualified and experienced faculty members.
• State of the art laboratory facilities, including Multimedia facilities, audio visuals and vast library.
• Many sports facilities.

Program Outcomes

Upon completion of the BBA program, students will be able to:

• Students would be equipped with Skills for Life Long Learning.
• Students would have acquired essential workplace skills.
• Understand and relate to concepts, theories and practices in the field of business administration.
• Identify needs and wants of the society and provide product and service solutions.

COURSE STRUCTURE

• To receive BBA degree students must accumulate 140 credit points at the end of three years in Six Semesters. The course divisions and credit point requirement within three years are as follow:
  • Languages 12 Credits
  • Core Papers 68 Credits
  • Allied Subjects 20 Credits
  • Elective and Project 15 Credits
  • Other Language/ Skill Based/General Awareness/

  Human Rights and Constitution of India/

  Environmental studies/Soft Skills/

  Value Added Courses/ Extension Activities 25 Credits

  • First year of the course include Languages, Basic Management courses, General Awareness and Basic computer paper.
  • Second year of the course will take you through Major Core papers and Allied papers. Hindi is also taught as an additional language.
  • Third year of the course will include, Major papers, Project work, Major Electives.
  • Along with the program we have 30 days of internship program where each student move to an organization in any domain and analyze their whole business environment, this will be a helping hand to enhance their knowledge along with what they learnt in syllabus. This act as a stimulant to start up a new business for the students.
  • During V semester the students undergo a project for 3 months where, most students develop a compelling business model from their ideas, with many actually executing it and starting a business on their own successfully based on the model they created’

SYLLABUS

Scheme of the curriculum for BBA

CAREER OPPORTUNITIES:

Bachelor of business Administration is the most popular course among students aspiring to embark on the journey of becoming a manager or taking over the reins at family business. A degree in BBA opens up various opportunities for a student. Some of the esteemed job profiles you can attain after a successful completion of BBA are:

• Finance Manager
• Human Resource Manager
• Research and Development Manager
• Business Consultant
• Information Systems Manager
• Marketing Manager
• General Manager
• CEO

Some of the areas where a BBA graduate can look for employment are:

• Banks
• Marketing organizations
• Educational Institutes
• Business Consultancies
• Multinational Companies
• Financial Organizations
• Export Companies
• Garment Industries
• Family Business

PLACEMENT:

Park’s College Placement Cell provides many placement opportunities for all the students at reputed organizations. Various training programs and internships are organized by the placement cell to enhance the employability skills of the students.

Some of the employers of Alumni are listed below

• SCM Garment
• BLUEZ INFOMATIC
• AB Academy
• Ashok Leyland
• IDBI Federal

ACCREDITATION:

Park’s College (Autonomous) is accredited by NAAC with ‘A’ grade and recognized by AICTE (2F, 12B), New Delhi, and the BBA Program is Affiliated to Bharathiar University, Coimbatore.